Odoo Email Marketing, campaigns that reach the inbox.
Newsletters and offers designed in a drag-and-drop editor and sent to segments built from live CRM, sales and event data. We implement Odoo Email Marketing for Gulf brands that write in Arabic and English and need consent and deliverability set up properly.
What Odoo Email Marketing does
The standard 20 Enterprise feature set we configure, train on and support.
Lists and segments
Mailing lists with subscription management, and segments filtered from any Odoo record such as customers, CRM leads, event attendees or eCommerce buyers.
Drag-and-drop editor
A block editor with themes, saved templates, dynamic placeholders for names and company fields, and a mobile preview before the mailing goes out.
A/B testing
A/B tests send variants to a share of the list, pick the winner by opens, clicks, replies, leads or revenue, and send it to the rest automatically.
Scheduling and campaigns
Mailings scheduled for a set time, grouped under marketing campaigns with UTM tags so traffic, leads and revenue are attributed in CRM and Sales.
Tracking and reporting
Delivery, open, click, reply and bounce rates per mailing, link tracking on every URL, and the leads, quotations and revenue each mailing produced.
Unsubscribe and blacklist
One-click unsubscribe with opt-out reasons, a blacklist respected by every mailing, and bounce counts on each contact to keep the list clean.
Configured for Kuwait, the GCC and Egypt
The local rules we set up and keep current for Odoo Email Marketing, so the system matches the regulator and the way people here work.
Why an Official Odoo Partner matters- Arabic and English campaignsEach mailing built in Arabic and English with right-to-left blocks and sent by contact language, so customers in Kuwait and Saudi Arabia read the version meant for them.
- Consent under PDPLSaudi PDPL, UAE PDPL and Egypt Law 151 of 2020 expect recorded consent for marketing, so we capture opt-in on forms, keep date and source on the contact and honor every unsubscribe.
- WhatsApp and SMS alongside emailMailings paired with WhatsApp Business API templates and SMS through Gulf gateways, with sender IDs registered with CST in Saudi Arabia and TDRA in the UAE.
- Deliverability for your domainSPF, DKIM and DMARC records on your domain and a dedicated outgoing server for large lists, so mailings reach Gmail, Outlook and corporate servers in the region.
What IT Horizon adds on top of Odoo Email Marketing
Modules and services we built from real Gulf implementations, written to Odoo guidelines so they upgrade with the platform.
Bilingual template library
Branded Arabic and English templates for newsletters, offers and event invitations, tested in Outlook, Gmail and mobile clients before we hand them over.
Signup forms through ITH API
Signup forms on a Next.js website post subscribers to Odoo mailing lists through ITH API, with the consent text, date and source stored on the contact.
WhatsApp Business notifications
Follow-ups sent from Odoo through the WhatsApp Business API with approved templates, respecting the same opt-outs as email.
Training as a Learning Partner
Your marketing team trained on segments, A/B tests and reporting, in Arabic or English, by an Official Odoo Learning Partner.
Works with
Odoo apps share one database, so Email Marketing exchanges data with these apps without connectors.
Questions, answered.
Yes. The editor supports right-to-left text and Arabic fonts, and placeholders pull Arabic names from the contact. We build Arabic and English versions of each template and send every contact the version that matches their language.
Odoo Online applies daily sending limits tied to your subscription and sending reputation. For large lists we connect a dedicated outgoing mail service and configure SPF, DKIM and DMARC, so volume does not damage delivery to the inbox.
Collect consent at signup, store when and where it was given, and honor unsubscribes on every list. Saudi PDPL, UAE PDPL and Egypt Law 151 of 2020 all expect this, and Odoo keeps the blacklist and opt-out history on each contact.
Yes. Each mailing carries UTM tags, so leads, quotations and website orders that come through its links are attributed to it. The mailing report shows the revenue next to open and click rates for every send.
Odoo sends from the same database as your CRM and sales, so segments use live order and invoice data and results return without a sync. Most clients migrate their lists and templates and close the separate account once the first campaigns perform.
Send campaigns from Odoo with the data behind them.
Tell us about your lists, languages and current email tool, and we will plan the migration and the first campaign.